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The platform is rolling out a fresh option that enables them to cut down on the volume of AI-made content appearing in their timelines. This step comes as the company revealed that it now features more than 1 bn content made with AI.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This development comes amid a rise in AI-generated material, spurred by new content generation software.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the quickest rising video streams on another major platform exclusively feature content made by AI. A significant portion of this content is classified as “AI slop”, a phrase for substandard, mass-produced content that is typically absurd or dreamlike.

“We know from our community that a lot of users appreciate content created using AI tools, including AI artwork to science explainers, and we intend to give people the power to increase or decrease of that, depending on their own likes,” commented a spokesperson.

Volume and Proportions

TikTok announced that there are presently 1.3bn videos on its app tagged as artificially created. Overall, more than 100 mn media items are uploaded to the app each day, making clips made by AI a limited percentage of its complete catalog.

Customizing Your Feed

Members will be able to reduce or increase the amount of artificial media they see by opening the topic control option in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting encompass current affairs, fashion, cosmetics, and movement.

AI Disclosure Rules

TikTok’s rules oblige creators to tag “realistic” AI-made content, and it prohibits harmful AI impersonations of public figures or emergencies. Any believable artificial content that is not labeled can be taken down under its terms of service.

Additionally, the app will from now on add an AI-generated watermark to content created with its built-in AI features, or identified by an cross-platform project for identifying artificial media. This measure is designed to stop users from trying to evade the disclosure requirement.

Educational Initiatives

The platform is also establishing a two million dollar awareness program for professionals and groups to produce educational content about responsible artificial intelligence. This project will assist non-profit groups focused on teaching programming and robotics.

Content Safety Approach

The video-sharing app has defended its content review process, during debate over plans to cut jobs for hundreds of review team members in the UK. It is planning to cut hundreds of positions in its trust and safety division in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A company official stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by humans. The company announced a notable drop in disturbing and violent content handled by safety staff over the past year due to the use of its automated systems.

It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is proving valuable work at speed.”